DEMO Studio was founded in 2016 by a team with backgrounds of media, press, marketing, brand strategy and retail management. Demo works closely with top notch design talents across different industries with a special focus in design related studies.
Demo is China’s first local based pan-design critics/workshop with a global vision. Our researches are published across 3 platforms - a biannual magazine, Demo’s website, and Demo’s WeChat official account.
Demo is specialized in studies focusing on design and lifestyle trend, as well as management of design projects throughout market research, planning, execution and evaluation.
Marketing & Strategy
Demo offers solutions including brand image design, customizing brand content, developing and activating of marketing campaigns.
Exhibition & Curation
The curation, execution and promotion of design & lifestyle events.
Former Associate Editor-In-Chief of The Outlook Magazine, Zheng also has years of experience in marketing and branding management from his roles as Marketing Director of X+Q, Head of Business Development and Content of Liangcang. As a curator, Zheng has incubated exhibitions such as Sit Down Please, The Humor of Light, he is also a buyer, a collector as well as partner of Design Select Shop For Sample.
A veteran journalist/editor with over 9 years of experience working on reports in the field of architecture and design - Yunting has conducted interview with hundreds of top talents and institutes of both industries, is truly an witness of China’s evolution in design and architecture. Currently working for CBN Weekly, Yunting has previously worked in Surface China, Bloomberg Businessweek China, The Outlook Magazine, she is also the founder of Design Studio JIUHAO. Yunting published her book is Bauhaus in a False Position? in 2015 under the sponsorship of Robert Bosch Foundation “Crossborder” program.
资深设计编辑，曾于《Surface》中文版、良仓、《Architectural Digest China》（安邸AD）等设计及生活方式媒体担任编辑，参与策展China Design Pavilion@伦敦设计节(2012)、”探路者”摄影展(2018)等项目，为张周捷、BENWU Studio等多位新锐设计师及品牌提供内容策划与咨询服务。
Senior editor in design and lifestyle, Yi has worked in Surface China, Architectural Digest China and Liangcang. Yi has also participated in the curation of China Design Pavillion @ London Design Festival (2012), Photo Exhibition for TOREAD (2018); meanwhile she works closely with many emerging Chinese designers/design brands such as Zhang Zhoujie Digital Lab, BENWU Studio on their branding and content strategy.